That's why they call it color television.

http://www.montrealgazette.com/life/Dumont+turns+trash/1926405/story.html

The network is V, formerly known as TQS, and before that as Quatre-Saisons. Occasionally innovative - it was the first French-language network to recruit non-white on-air personalities - the network has been mainly known throughout its 22-year history for programming that is cheap in more than one sense of the word.