Léger: Cracking the Quebec Code: An insider’s guide to understanding Quebec's 7 core values

http://www.theglobeandmail.com/news/national/jean-marc-legers-new-book-an-insiders-guide-to-understanding-quebec/article32040139/

Jean-Marc Léger has written a book that only a Quebecker could write.  The famed pollster says so himself – and the bold title he’s chosen gives away the reason.

Cracking the Quebec Code: The 7 keys to understanding Quebecers, makes the kind of tantalizing promises for itself that a reader might expect from a marketing guru like Mr. Léger. “For the first time,” a foreword boasts, “English Canadians will have access to Quebeckers’ best-kept secrets.” Here, finally, is a “skeleton key” to the “question of Québécitude.”

Co-written with journalist Pierre Duhamel and business scholar Jacques Nantel, the book uses survey data, interviews with provincial leaders, and a novel approach measuring reactions to hundreds of key words, to come up with seven traits that define the Quebec character:

• joie de vivre [ant: sobriety]  

• easygoing [ant: alert]  

• non-committal [ant: principled]   

• victim [ant: survivor]

• villagers [ant: cosmopolitan]  

• creative [ant: realistic]  

• proud [ant: humble].